Black Leadership in Brazilian Tourism

ABRAFRO strengthens the Afro-tourism ecosystem by connecting Afro-entrepreneurs to training, market access, and institutional representation. Because there is no complete Brazilian tourism without Black leadership.

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Afro-Tourism: A Growing Market

Black travel is one of the fastest-growing segments in global tourism. The data speaks for itself: investing in Afro-tourism is investing in the future.

US$ 145 bi

Annual spending by Black travelers in the US — the world’s largest ethnic tourism market
MMGY Travel Intelligence, 2025

184 mi

184M Trips taken by Black travelers in the US in 2023 — 11% of the American leisure market
MMGY / Black Travel Alliance, 2025

R$ 63 mi

R$ 63M Invested by the Federal Government in the Rotas Negras Program for the development of Afro-tourism through 2026
Decree No 12.277/2024

44

Itineraries mapped in the Ministry of Tourism’s Afro-Tourism Guide in partnership with UNESCO
MTur / UNESCO, 2025

Training Transforms Businesses

Professional development is the key to scaling Afro-tourism ventures and accessing national and international markets.

“Afro-Tourism is a powerful tool for expanding economic opportunities and celebrating the essential contribution of the Black population to our national identity.”

— Ministry of Tourism, launch of the Afro-Tourism Guide in Brazil

87%

Of Black travelers are willing to pay more for authentic, premium cultural experiences
MMGY Travel Intelligence, 2025

76%

Plan to travel in 2026, prioritizing destinations that celebrate Black culture and Afro-centric businesses
Black Travel Alliance / MMGY, 2025

What ABRAFRO Offers to Help You Grow

All members access the same benefits — because we believe that growing together means growing more.

Mentorship and Training

Programs in management, marketing, finance, hospitality, and internationalization for Afro-entrepreneurs of any size.

Access to WTM Latin America

Participation in Latin America’s leading tourism trade show and other industry events, with ABRAFRO’s institutional support and strategic networking.

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Connection Network

An active community of Afro-entrepreneurs, business roundtables, collaborative working groups, and collective representation.

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Institutional Representation

A collective voice in councils, forums, public policy discussions, and engagement with government bodies and international organizations.

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Strategic Consulting

Guidance on pricing, experience structuring, access to grants, and personalized growth strategies.

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National Visibility

Promotion across official channels, social media, collective campaigns, and inclusion in the ABRAFRO member directory.

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