Our Story

by us, for us

ABRAFRO — the Brazilian Association of Afro-Tourism — is a national representation body: the institutional voice of the segment, connecting diasporic Brazil to the world. ABRAFRO is dedicated to the promotion and coordination of Afro-Tourism in Brazil.
Founded with the purpose of strengthening Black leadership across the tourism industry, ABRAFRO brings together Afro-centric entrepreneurs, guides, communities, cultural producers, and inbound travel operators from across the country.

Our Mission

To strengthen Afro-Tourism as a tool for economic development, cultural recognition, and the promotion of racial equity, connecting Afro-centric entrepreneurs to national and international opportunities.

Our Vision

To become the leading national and international Afro-centric reference in the Afro-Tourism segment, driving the diasporic travel movement and elevating the actors that make up our association.

Our Purposes

ABRAFRO operates strategically and across multiple dimensions to establish Afro-Tourism as a benchmark segment in national and international markets:

• Represent members before the tourism trade, governments, and national and international bodies
• Develop and promote Afro-centric, multi-city itineraries and routes for the diasporic market
• Train segment entrepreneurs in management, sales, and internationalization
• Defend Afro-Brazilian cultural, historical, and intangible heritage
• Build partnerships with public authorities, Embratur, MTur, UNESCO, and the private sector
• Certify best practices in Afro-Tourism and promote the segment’s quality seal
• Organize events, conferences, and exchange programs to strengthen the Afro-centric network

Executive Board

Responsible for operational management, institutional representation, and the execution of resolutions.

HUBBER CLEMENTE
AFROTURISMO HUB (SP)

President

ISABELLA VARGAS
TRAVELLER XP (RJ)

Vice President

EMILY BORGES
ETNIAS TURISMO (RJ)

Secretary Director

VALÉRIA LIMA
EVA TURISMO (AP)

Treasurer Director

Department Directorates

Coordinating thematic areas to ensure each of our purposes is fulfilled.

ANITA MACHADO
DA COR AO CASO (MA)

Director of Culture and Afro-Entrepreneurship Training

ANTONIO PITA
DIASPORA BLACK (SP)

Director of International Relations

BIANCA D’AYA
ME LEVA CERRADO (DF)

Director of Research, Data, and Mapping

GABRIELA PALMA
SOU MAIS CARIOCA (RJ)

Director of Communications

GUILHERME SOARES DIAS
GUIA NEGRO (SP)

Director of Institutional Relations

THAIS ROSA
CONECTANDO TERRITÓRIOS (RJ)

Director of Territories and Community Bases

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